Etlaq is emerging as one of Saudi Arabia’s most ambitious new startups, built around a simple but transformative premise: anyone with an idea should be able to turn it into a fully deployed web application with a single click. The platform enables entrepreneurs to describe a concept, receive instant market research and business modelling, and then generate the complete application through AI — all without writing a line of code.

The process begins with a conversation. Users share their idea with Etlaq’s AI chatbot, which analyses the market, shapes a business canvas, and clarifies the operational model. Once the concept is aligned, the user simply clicks Build, triggering the system to generate a functioning web app tailored to the idea. For founders who need payment gateways, delivery integrations, or other external services, Etlaq allows them to enter their API keys, and the platform automatically embeds the functionality into the application.

Etlaq’s subscription-based model is deliberately priced to make entrepreneurship radically accessible. A full year of access costs roughly half of what a single developer would charge per month, offering early-stage founders a practical and affordable alternative to traditional development cycles. This cost efficiency is matched by speed. What previously required teams, budgets, and months of development can now be executed instantly, enabling entrepreneurs to test, launch, and refine ideas without the overhead.

The company’s next phase of expansion includes mobile app generation, deeper integrations with service providers, and a broader suite of tools covering content creation, analytics, business development, and accounting. All of this will be unified under what Etlaq calls its MCP platform — a system designed to connect users with top-tier providers across various industries, giving entrepreneurs an end-to-end operational stack.

Etlaq’s vision is bold: to enable the rise of the “one-person unicorn.” The idea is that founders should be able to focus on operations, strategy, and customer relationships while the platform handles the technical execution. In a rapidly evolving ecosystem where Saudi Arabia continues to nurture innovation at an unprecedented pace, Etlaq aims to empower individuals to build high-impact businesses without needing teams, capital, or technical expertise.

With a growing team, strong ecosystem support, and an AI-powered engine capable of turning ideas into reality, Etlaq is positioning itself as the next leap forward for entrepreneurship in the Kingdom.