The Lando Norris founded motorsport brand is using digital technology to connect members with events, activations and updates through Apple Wallet and Google Wallet.

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Quadrant is giving its motorsport community a new way to access events and stay connected with the brand through a partnership with PassEntry, a platform for creating and managing digital passes for Apple Wallet and Google Wallet.

The companies have launched the Quadrant Community Pass, a digital membership card that can be added directly to Apple Wallet or Google Wallet. It is designed to serve as a credential for community events, race weekend experiences and other Quadrant activations, while also carrying updates around events and products.

A New Way to Engage Fans

Founded by Formula 1 driver Lando Norris, Quadrant describes itself as a motorsport brand built around elite sport, creator culture, lifestyle and entertainment. The company has developed an audience that exists primarily online while increasingly extending the brand into physical experiences and community activations.

The Community Pass gives Quadrant a way to connect that digital audience with those physical experiences. Members can use a QR code for event entry, while information associated with their membership can be updated as events, products and experiences change. The company says the program will also support alerts around product drops, event announcements and race day activity.

That makes the digital card more than a static membership credential. A member can add it once and continue using the same credential across different Quadrant experiences, with relevant information updated when needed.

The underlying platforms already support this model. Apple offers membership passes that can be dynamically updated and can deliver notifications to pass holders, including updates triggered by relevant time or location conditions. Google Wallet also supports membership cards and allows businesses to update issued passes.

For members, the practical benefit is simplicity. The credential stays on their phone without requiring them to download a separate application, while Quadrant can keep the information associated with it current.

The model also gives Quadrant a direct, permission-based channel to its members. Instead of relying solely on one off communications around an event or product, information can be delivered through a credential that members have already chosen to keep on their devices. The company's announcement says the program is intended to help it understand how members engage with its community and activations.

The Technology Behind the Pass

PassEntry provides the infrastructure that allows Quadrant to create, distribute and manage the membership credential across Apple's and Google's platforms. Its technology supports digital memberships, ticketing and access, with distribution through channels including email, SMS and QR codes.

The ability to update an issued credential is particularly relevant to a brand running time sensitive events. Quadrant can use the same digital channel as event details, access information and other member benefits evolve. Both Apple and Google provide the underlying functionality for updating issued passes.

PassEntry says the Quadrant program went from concept to launch in days, rather than taking the longer development cycle associated with building a native mobile application. The company also says passes can be kept updated without the ongoing development costs required to maintain a separate app.

PassEntry's platform is built around digital credentials for memberships, ticketing, loyalty and access. In 2026, the company also announced that it had become a Google Wallet Premier Partner, describing the designation as recognition of its work with Google's wallet platform.

The result is a membership credential that can extend beyond a single event or interaction. As Quadrant builds its presence across motorsport, content, apparel and live experiences, the Community Pass gives members a consistent way to access and engage with those activities.

The Quadrant Community Pass is available now through Quadrant.gg, with members able to add it directly to Apple Wallet or Google Wallet.

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