Nomagic, a leading Physical AI and warehouse robotics company, today announced the expansion of its partnership with Swiss online retailer Brack.Alltron to include advanced Vision-Language-Action (VLA) systems in live warehouse production environments, signalling a major step forward for AI-powered warehouse automation and autonomous logistics operations.

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The expanded collaboration reflects how global retailers and logistics providers are accelerating investments in intelligent robotics systems capable of operating continuously while adapting to changing warehouse conditions in real time. As supply chains face increasing labour shortages, rising fulfilment expectations, and mounting operational pressure, companies are increasingly turning to Physical AI and advanced robotics platforms to improve efficiency and maintain scalability.

Brack, the second-largest e-commerce platform in Switzerland, has been progressively deploying Nomagic’s robotic systems across key fulfilment operations, including warehouse order picking and packing. Following the success of earlier deployments, the retailer is now expanding the use of Vision-Language-Action models to improve robotic autonomy, environmental awareness, and operational decision-making within its logistics infrastructure.

Unlike traditional warehouse automation systems that rely heavily on fixed rules and repetitive workflows, VLA systems combine visual understanding, language reasoning, and physical execution. This allows robots to interpret warehouse environments more intelligently, adjust to shifting inventory conditions, and handle increasingly complex operational scenarios with minimal human intervention.

The deployment also highlights one of the most commercially significant benefits of autonomous warehouse robotics: the ability to extend operations beyond standard working hours. Nomagic’s systems are supporting warehouse activity during nights, weekends, and Sunday shifts, enabling Brack.Alltron to increase throughput during high-demand periods without placing additional strain on human workers.

“We have built a real partnership with Nomagic to integrate robotic picking into our operations, but the addition of VLA systems takes this to a new level,” said Roland Brack. “In the past, our goal was simply to minimize manual intervention. Today, we are seeing robots that truly understand their environment. This intelligence allows us to run autonomous shifts through nights and Sundays, ensuring we stay ahead of peak demand without increasing the pressure on our human workforce.”

The partnership comes as the warehouse automation industry enters a new phase focused on intelligent Physical AI systems rather than conventional robotics alone. Industry leaders increasingly view Vision-Language-Action models as one of the most important developments in next-generation robotics because of their ability to bridge digital reasoning with real-world execution.

Nomagic has positioned itself at the centre of this transition through a Physical AI platform trained on millions of real operational warehouse tasks performed in 24/7 environments. The company’s systems continuously learn from live production data, enabling robots to improve adaptability across large-scale logistics environments while managing extensive product variation and operational complexity.

The company’s growing focus on VLA development is also being accelerated through research and development initiatives in Switzerland, which Nomagic views as a strategic hub for AI innovation and robotics deployment. The company recently strengthened its AI research capabilities through the appointment of a new Chief Scientist from Google DeepMind, further reinforcing its push into advanced autonomous robotics systems designed for real-world industrial applications.

“Brack is a strong example of how AI-driven robotics can deliver real, measurable impact in production,” said Kacper Nowicki. “By expanding the use of VLA models across a range of use cases, we are setting the stage for a new generation of automation technology in warehouses worldwide.”

The latest deployment also reflects a broader transformation taking place across global logistics and e-commerce operations. Warehouse operators are increasingly under pressure to fulfil orders faster while managing labour availability, seasonal demand fluctuations, and rising operational costs. AI-powered robotics systems capable of functioning continuously and adapting dynamically are becoming an increasingly attractive solution for enterprise fulfilment environments.

Analysts across the robotics sector have pointed to Vision-Language-Action systems as a critical advancement because they enable robots to process contextual information similarly to how humans interpret physical environments. This allows robotic systems to perform tasks with greater flexibility while reducing dependency on rigid programming structures that can limit automation scalability.

For retailers and logistics providers, the shift toward intelligent automation is no longer viewed simply as a productivity enhancement but as a long-term operational necessity. Autonomous robotics capable of maintaining continuous warehouse activity through nights and weekends can significantly improve throughput while helping companies respond more effectively to surging consumer demand and increasingly compressed delivery timelines.

Brack.Alltron’s latest expansion with Nomagic therefore represents more than a standard robotics deployment. It signals how AI-powered warehouse automation is evolving into a core operational layer within modern logistics infrastructure, particularly for high-volume e-commerce environments where speed, flexibility, and scalability have become critical competitive advantages.

The announcement is being made in conjunction with Web Summit Vancouver 2026, taking place from May 11-14, where Nomagic CEO Kacper Nowicki will discuss how advances in Physical AI and Vision-Language-Action systems are helping robots bridge the gap between digital intelligence and real-world execution at scale.