GITEX 2025 has once again positioned itself as one of the world’s most influential technology events — a global gathering where innovation takes centre stage and the future of industries is redefined. This year’s edition unfolds at a time when artificial intelligence, cybersecurity, cloud infrastructure, and data-driven innovation are transforming economies at an unprecedented pace.

The Middle East has rapidly evolved from a technology adopter to a technology shaper. With ambitious national strategies driving investment into digital infrastructure, AI ecosystems, and cybersecurity frameworks, the region is now setting the agenda for global innovation. GITEX has become the platform where this transformation is not only showcased but accelerated — where vision meets execution, and bold strategies turn into tangible change.

As part of Tech Revolt’s exclusive coverage, this special report highlights insights from some of the world’s most influential technology leaders. From advanced cybersecurity and AI-powered infrastructure to data innovation and enterprise transformation, these companies offer a clear lens into the trends shaping the digital future.

Cybersecurity remains a cornerstone of every digital strategy. Sophos, SentinelOne, Tenable, and CyberArk are at the forefront of this evolution, bringing AI-enabled threat detection, proactive exposure management, and identity-first security to the front lines. Their perspectives underline how speed, automation, and intelligence are critical in defending against rapidly advancing threats.

Enabling these secure foundations are ManageEngine and Cloudbox Technologies, who are redefining how enterprises build, manage, and scale their IT and cloud environments. Their focus on operational resilience, flexibility, and secure digital transformation reflects the growing demand for infrastructure that can adapt as quickly as innovation advances.

Innovation, however, is not limited to infrastructure and security. Asus, Logitech, Salesforce, Western Digital, and NVIDIA are driving the next wave of intelligent technologies that power modern enterprises. Asus and Logitech continue to reimagine the way people work, connect, and collaborate through advanced devices and user-centric design. Salesforce is enabling organisations to build deeper, smarter customer relationships through AI-powered CRM solutions. Western Digital is shaping the future of data — ensuring speed, scale, and resilience in the age of exponential information growth. NVIDIA, a global AI powerhouse, is defining the computing backbone that powers these transformations, from AI workloads to accelerated cloud computing. 

Each of these companies represents a crucial part of the wider innovation ecosystem. Through concise, on-the-ground interviews at GITEX 2025, Tech Revolt explores their strategies, perspectives, and bold bets for the future. These conversations go beyond product announcements — they reveal how global leaders are tackling emerging challenges, seizing new opportunities, and driving technological progress at scale.

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ASUS

Mohit Bector, Commercial Head – UAE & GCC, ASUS Business

1.        What will your company be showcasing at GITEX this year?

At GITEX, ASUS will be showcasing a wide range of AI-powered devices designed for businesses and education. Visitors can get a hands-on experience with these devices and see how our technologies can help improve productivity and learning.

ASUS’s lineup of devices includes the ExpertBook P & B Copilot+ PCs engineered with MIL-SPEC magnesium-lithium alloy chassis for extreme durability. Also on display are the Chromebook devices made for students and the All-in-One (AiO) PCs made with quality components and strong security features.  Visitors will also get to demo AI ExpertMeet, an intelligent collaboration solution to enhance productivity through AI-powered features like meeting transcriptions.

2.        Why is participating in GITEX important for your company?

GITEX is an opportunity for us to show ASUS’s latest innovations and strengthen relationships with our customers and partners across the region. It’s also the best platform where everyone can see our latest technologies and see how they align with real business and educational needs. Moreover, it is also a place where we can understand firsthand the current market trends and how as can further improve our products and solutions.

3.        How is your product or solution helping businesses or customers today?

With the rapid adoption of AI across businesses in the region, ASUS has designed products that aim to make daily work faster, smarter and more sustainable. For businesses, this means laptops that are powerful enough to run native AI applications without compromising battery life. It’s also lightweight, it can be brought anywhere, and with military-strength protection, it’s made for long-term use. Each product is a reflection of our goal in providing reliable, high-performance solutions that mitigate modern business challenges.

4.        How do you see technology evolving in your sector over the next few years?

In the next year, we are expecting businesses to shift towards AI integration, hybrid work and sustainable design. These shifts are also taking place largely due to the region’s digital transformation efforts. We also see devices being smarter and more connected, where technologies like on-device AI will play a parge part in business operations. We also see sustainability playing a large part in this evolution, where eco-friendly materials and energy-efficient technologies will become standard in product innovation.

5.        What role do you think AI will play in shaping the future of your industry?

AI will be central to how devices are being built, used and experienced. It can help personalize learning, improve productivity and automate workflows in every sector. ASUS sees AI as a foundation for innovation, where we create hardware that can harness its power to support on-device performance without sacrificing privacy.

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Cloud Box Technologies

 Avinash Gujje, Practice Head, Cloud Box Technologies

1.       What will your company be showcasing at GITEX this year?

At GITEX GLOBAL, Cloud Box Technologies will highlight how IT infrastructure, AI-powered cybersecurity, and advanced IT solutions are accelerating digital transformation. We’ll showcase applications of next-generation security frameworks, cloud architectures, SD-WAN, and Secure Access Service Edge (SASE) technologies designed to help enterprises strengthen their security and boost operational efficiency. We will also display a huge catalogue of Dell infrastructure and hardware that allows businesses to take on dynamic challenges and use cases proactively. Additionally, we’ll spotlight our SOC expertise thanks to our regionally-based datacenter that helps businesses stay vigilant 24/7.

2.        Why is participating at GITEX important for your company?

GITEX is the UAE’s most influential technology event and with a global platform in place, we will be engaging with enterprise decision-makers, technology partners, and innovators. It allows us to showcase our latest solutions, strengthen industry collaborations, and understand emerging market demands firsthand as we hurtle towards the top of the system integration spectrum with a lot to offer to all our customers, irrespective of their sizes. By participating, we reinforce our leadership in cybersecurity and IT transformation while creating new opportunities to accelerate growth and deliver greater value to our customers across key sectors.

3.       How is your product or solution helping businesses or customers today?

Our solutions enable businesses to operate securely, efficiently, and at scale. We partner with leading IT infrastructure vendors, which allows us to master the craft, design impeccable system architectures, and deploy solutions that support critical workloads. From AI-powered threat detection to cloud optimization and SASE implementation, we help organizations strengthen their security posture while enhancing performance. Our managed SOC services provide round-the-clock visibility and rapid incident response. By integrating intelligent infrastructure with security-first strategies, we empower businesses to innovate with confidence and maintain operational resilience in an evolving threat landscape.

4.       How do you see technology evolving in your sector over the next few years?

The IT and cybersecurity landscape is rapidly moving toward autonomous, AI-driven operations. We anticipate increased adoption of secure cloud-native architectures, zero-trust models, and hyper-automation to manage growing complexity, especially with the countless variables at play in today’s tech ecosystem. Technologies such as edge computing, SASE, and predictive analytics will become standard in enterprise environments. Businesses will demand integrated, scalable, and secure solutions that enable agility while minimizing risk, driving a shift from reactive to proactive security strategies. IT infrastructure has evolved manifold over the past couple of decades, bringing the ease and power of technology to businesses like never before.

5.       What role do you think AI will play in shaping the future of your industry?

AI will serve as the backbone of next-generation cybersecurity and IT infrastructure. It will automate threat detection, prediction, and response with a speed and scale far beyond human capability. Beyond security, AI will enable intelligent network management, optimize workloads, and support predictive maintenance to boost performance and reliability. For system integrators like us, it will reshape service delivery by accelerating deployments, enhancing adaptive security measures, and driving smarter, data-led decision-making for organizations of every scale.

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CyberArk

Laurence Elbana, Director of Sales Middle East, CyberArk

What will your company be showcasing at GITEX this year?

CyberArk's key theme for GITEX 2025 is the urgent need for organizations to address the unprecedented cybersecurity challenges arising from AI and machine identities, alongside preparing for reduced TLS certificate validity from 2026.

2. Why is participating at GITEX important for your company?

As the region’s leading technology event, GITEX gathers a critical mass of organizations from a broad range of sectors. Cybersecurity is a significant component of the event and gives us the opportunity to meet with organizations from key target sectors including financial services, government, healthcare and energy. The event does not just give us the opportunity to discuss our latest innovations, but also to catch up with partners and customers and hear about the challenges, trends and opportunities they see in the marketplace. These meetings—both formal and informal—are invaluable.

3. How is your product or solution helping businesses or customers today?

CyberArk’s Secure AI Agents enables organizations to implement identity-first security for agentic AI using the CyberArk Identity Security Platform.  The solution helps organizations mitigate new and unique identity-centric risks as AI agents autonomously communicate with other agents, access sensitive information, escalate privileges, interact with critical infrastructure, and modify their behaviors to accomplish complex tasks.

4.      What role do you think AI will play in shaping the future of your industry?

We'll see AI taking the lead in optimizing privileges, managing secrets lifecycles, and assessing risks in real-time across distributed environments. Standardized identity protocols and automated compliance systems will become crucial as regional integration deepens. The shift will be toward zero-trust models where identities are continuously verified and access adapts based on real-time risk, creating a more secure foundation for the GCC's interconnected future.

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HPE

Ahmad Alkhallafi, Managing Director UAE & Africa at HPE

What will your company be showcasing at GITEX this year?

Aptly operating under the title “Unlock your boldest ambitions”, this year at GITEX visitors to our stand will be able to explore HPE’s market-leading AI, hybrid cloud, and networking solutions. Designed to support our customers and partners advance their AI-driven ambitions and business goals, our stand will feature our innovative NVIDIA AI Computing by HPE portfolio. Key highlights from this portfolio include our AI factory solutions, including new composable solutions optimized for service providers, model builders and sovereign entities, as well as the next generation of HPE Private Cloud AI, the turnkey AI factory for enterprises. These new AI factory solutions combine the latest AI innovations and expertise from HPE, including five decades of industry-leading liquid cooling and HPE Morpheus Enterprise Software for a unified control plane.Further supporting our customers AI ambitions, we will also be showcasing the comprehensive HPE Networking portfolio, combining the networking leading technologies from HPE Aruba Networking and HPE Juniper Networking, which provide the vital, high-performance and secure networking capabilities to power AI and hybrid cloud environments. Finally, we will also be showcasing our 100% fanless direct liquid cooled servers, a practical and powerful example of how we address the cost and energy efficiency challenges of the AI era. 

2. Why is participating at GITEX important for your company?

As one of the world's most established and iconic large scale tech exhibition, GITEX is a premier gateway for tech creators, investors, and enthusiasts. With a spotlight on groundbreaking innovations, GITEX is the ideal platform to showcase our HPE ecosystem from our core solutions and services across AI, hybrid cloud, and Networking as one cohesive, integrated force. A high-impact showcase, the event enables us to bring the remarkable business outcomes, that our customers and partners have reached and the ones they can achieve in the future, to live, allowing us to connect with them on a deeper level. 

3. How is your product or solution helping businesses or customers today? 

AI-driven transformation is disrupting practically every sector on the planet, with generative, agentic and physical AI having the potential to transform global productivity and create lasting societal change. However, AI is only as good as the infrastructure and data it runs on, which makes getting the IT foundation right is essential. HPE together with it’s partners, has created the most comprehensive portfolio, joining industry-leading AI infrastructure and services.  By helping organizations to efficiently train, tune, and deploy their own AI models, our solutions empower organizations to turn data into intelligence, realize their ambitions and deliver sustainable business value.  

4. How do you see technology evolving in your sector over the next few years?

AI continues to quickly enable us with new ways to live, work, and create – and is a powerful complement to human ambition, the true driving force behind innovation.

The introduction large language model based Generative AI has rapidly transformed our work processes. It is enabling us to create faster, smarter, and more efficiently, by actively engaging, automating workflows, making real-time decisions, and driving business efficiency. Soon, IT will manage a digital workforce of thousands of specialized AI agents working across the enterprise. Physical AI is taking these advancements into the material world, from robots to autonomous vehicles to industrial automation. These shifts mark a new era of AI-driven business and societal transformation.

At HPE, we support our customers and partners unlock their ambition by simplifying complexity, bridging distances with connectivity, and leveraging the power of our incredible portfolio to improve the world. Our strategy is built on three essential building blocks for modern IT: Networking, to connect data more securely and efficiently; hybrid cloud, to provide the flexibility to run workloads where it makes the most sense; and AI, to enable the full value of data to accelerate outcomes. 

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Logitech

Murad Ali, Head of GCC Logitech for Business

1.        What will your company be showcasing at GITEX this year?

At GITEX, Logitech will be presenting our latest AI-powered video conferencing tools, some of which will be shown for the first time. Our latest product, the Rally Board 65, will make its debut at the show. This all-in-one video collaboration solution features a large 65-inch display with a suite of AI-powered features. There’s also our new personal workplace solutions that include the new MX Master 4, Zone wired and wireless headsets and the Signature Slim Solar+ K980 Keyboard. We’re also excited to showcase Logitech Spot, an occupancy and environmental sensor that can help automate meeting room reservations. Our stand will highlight these products to show visitors how they help create a more collaborative and efficient workspace.

2.        Why is participating in GITEX important for your company?

GITEX is a great platform for us to meet and engage with our partners and customers in the region. The event allows us to demonstrate our latest innovations to help organizations build smarter, more inclusive, and more sustainable workplaces. Through our interactions at GITEX, we can also gather valuable insights into the needs of our customers in the region, which also help shape our product roadmap.

3.        How is your product or solution helping businesses or customers today?

Our goal is to simplify how teams connect and collaborate, whether they’re in the office or working remotely. With AI, our products help ensure that meetings always feel natural and productive with crystal clear audio and video, easy setup and universal compatibility. We’ve also designed solutions for modern workplaces, where meeting room occupancy can be automatically scheduled and organized. Lastly, our personal workplace solutions are built for comfort and precision, helping professionals stay efficient anytime, anywhere.

4.        How do you see technology evolving in your sector over the next few years?

Logitech sees workplace technology becoming more intelligent and responsive. We are taking a more human-centric approach to innovation.  We focus on how people connect and interact with the digital world.    The use of AI will make the office more efficient and ultimately provide a great employee experience. For example, even as more companies embrace hybrid work setups, these new technologies such as AI-enabled video conferencing solutions will help to remove the barrier between employees working remotely and those in the office to create a seamless collaboration experience for everyone.

Organizations are also becoming more intentional about sustainability.  At Logitech, we constantly explore new ways to make more sustainable products.

5.        What role do you think AI will play in shaping the future of your industry?

Even today, AI is already shaping the workplace experience, and we only see this accelerating as organizations adopt smarter tools for work. We also see AI as moving beyond simple automations to become a powerful driver that enhances human collaboration. Logitech sees this as an opportunity to create powerful and sustainable solutions that empower organizations to thrive.

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ManageEngine

Sujoy Banerjee, Regional Business Director for the UAE at ManageEngine

 1.       What will your company be showcasing at GITEX this year?

At GITEX, we’re showcasing how our evolving AI and cybersecurity capabilities address the Middle East’s unique challenges. By embedding AI across our portfolio, we enable smarter, faster, and more secure IT operations, while ensuring compliance and resilience for regional organizations.

We’ll highlight how our integrated, hybrid IT security solutions—combining SIEM, IAM, UEBA, with AI-driven anomaly detection and automation—can help organizations strengthen defenses, streamline operations, and close the skills gap while meeting local compliance requirements.

The latest updates to our SIEM solution Log360 and unified service management platform ServiceDesk Plus will also be on display. Log360 now features a re-engineered detection approach, a multi-tiered enterprise architecture, and 1,500+ prebuilt and cloud-delivered detection rules that reduce false positives, ensure up-to-date threat coverage, and scale to meet enterprise demands. On the other hand, ServiceDesk Plus' has a virtual agent, offering contextual, conversational assistance and workflow automation, enabling IT teams to resolve issues faster and smarter.

2.       Why is participating at GITEX important for your company?

We have been at GITEX for the past 19 years, and for ManageEngine, this event is not just about product visibility; it's an opportunity to understand local needs firsthand, collaborate with decision-makers, and further strengthen our partner ecosystem across the UAE and GCC. The event provides a unique platform to address challenges such as data sovereignty, AI governance, and cyber resilience, while strengthening partnerships, and deepening collaboration across the UAE and GCC.

3.       How is your product or solution helping businesses or customers today?

With rapid cloud adoption and stricter regional data regulations, organizations are under pressure to stay secure and compliant, often with limited skilled resources. Our integrated, hybrid IT security solutions—combining SIEM, IAM, UEBA, and EDR with AI-driven anomaly detection and automation, can help organizations strengthen defenses, streamline operations, and close the skills gap while meeting local compliance requirements.

4.       How do you see technology evolving in your sector over the next few years?

AI will take center stage, with enterprises adopting AI everywhere strategies to reimagine operations, elevate customer experiences, and make smarter, data-driven decisions.

We’re also witnessing a shift from compliance-focused cybersecurity to holistic, resilience-based framework designed for long-term adaptability and protection. Cloud localization and hybrid models are accelerating, balancing regional data sovereignty with the need for agility and scalability.

At the same time, agentic AI and automation will revolutionize IT operations and cybersecurity, helping bridge talent gaps and drive greater efficiency. These trends combined with the region’s ambitious digital government agenda, will shape a future where technology underpins every aspect of business and public innovation.

5.       What role do you think AI will play in shaping the future of your industry?

AI is fundamentally reshaping the IT management and cybersecurity landscape. It empowers businesses to accelerate growth, sharpen their competitive edge, and respond to threats with unprecedented speed and precision. By improving threat detection, enhancing incident response accuracy, and driving operational efficiency, AI minimizes downtime and safeguards critical assets in an increasingly fast-paced digital world.

Beyond detection and response, AI also drives intelligent automation, helping organizations optimize resources, reduce manual workloads, and redirect focus on strategic innovation. At ManageEngine, we’re embedding this intelligence directly into our solutions through AI-powered assistants like Ask Zia, which delivers faster decision-making, contextual insights, and quicker IT issue resolution. This not only enhances service delivery but also enables IT teams to become more proactive, agile, and resilient in managing complex digital ecosystems.

How about: These trends, combined with the region's ambitious digital government agendas, will shape a future where technology underpins every aspect of business and public innovation.

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NVIDIA 

Marc Domenech, Regional Director, Enterprise, META, NVIDIA

1. What will your company be showcasing at GITEX this year?

At GITEX, NVIDIA and its partners are highlighting NVIDIA AI infrastructure solutions. These GPU-powered solutions deliver exceptional parallel processing capabilities that enable real-time AI inferencing, massive-scale model training, and simultaneous handling of thousands of AI workloads with unprecedented speed and efficiency. We're also showcasing our Cosmos platform, which is transforming robotics training through synthetic data generation, directly addressing the growing demand for smart infrastructure and industrial automation across the Middle East. Our enterprise solutions include real-time AI inferencing capabilities, unified data center solutions, and the complete NVIDIA AI Enterprise software stack that provides certified, secure, and supported AI deployment for mission-critical business applications.

2. Why is participating at GITEX important for your company?

GITEX represents a strategic opportunity for NVIDIA to engage with enterprise customers across the Middle East who are accelerating their digital transformation initiatives through AI. The event's focus on sovereign AI and data-driven innovation perfectly aligns with our enterprise mission to provide secure and scalable AI solutions. With the region's rapid adoption of enterprise AI solutions for government, healthcare, and smart city projects, GITEX enables us to demonstrate how our enterprise platform addresses real business challenges while maintaining the security, compliance, and support standards that enterprise customers demand.

3. How is your product or solution helping businesses or customers today?

NVIDIA AI Enterprise is delivering measurable business value for organizations worldwide, enabling up to 2.6x more cost-effective AI inferencing while dramatically reducing deployment complexity. Companies using our enterprise platform report significant productivity gains, including 75% time savings in routine business processes and millions in additional revenue through AI-powered decision making. Our NVIDIA Isaac robotics platform is transforming industrial operations, with over 100 companies now using Isaac Sim for robot development and testing. This enables organizations to accelerate autonomous machine deployment, reduce development costs, and create safer, more efficient manufacturing processes through AI-powered simulation and training environments.

4. How do you see technology evolving in your sector over the next few years?

The AI chip industry is experiencing unprecedented growth, with the global AI chip market projected to reach $300 billion by 2030. We're witnessing a fundamental shift from training-focused to inference-dominated workloads as AI systems become increasingly autonomous and agentic. NVIDIA is at the forefront of this transformation, providing the accelerated computing infrastructure that enables these intelligent agents to process vast amounts of data in real-time and make autonomous decisions across diverse applications.

5. What role do you think AI will play in shaping the future of your industry?

AI is fundamentally transforming computing from perception and generation to physical AI that can reason, plan, and act autonomously. We're entering an era of agentic AI systems that function as digital employees, collaborating with humans across industries from healthcare and manufacturing to autonomous vehicles. AI will drive development in digital twins and smart manufacturing, as well as enable breakthroughs in areas such as drug discovery and climate modeling. AI factories will allow organizations transform their proprietary data into powerful insights, helping drive economic growth and competitiveness.

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Salesforce

Mohammed Alkhotani, SVP and GM, Salesforce Middle East

1. What will your company be showcasing at GITEX this year?

Salesforce is set to showcase its newest Agentic Enterprise vision at GITEX Global. The company will demonstrate how organisations can harness intelligent automation and digital labour to drive competitive advantage and transform their operations. Salesforce will highlight the power of solutions including Agentforce, Data Cloud, and Hyperforce, to deliver enhanced customer service and game-changing efficiency. Salesforce's solutions are already driving innovation across key sectors, including government, retail, and ecommerce.

2. Why is participating at GITEX important for your company?

GITEX Global presents the perfect opportunity for Salesforce to showcase its latest solutions and to put a spotlight on the power of agentic AI and digital labour to drive transformation. The exhibition enables us to meet with customers, partners and new prospects from all sectors and geographies under one roof. Having a strong presence at the show reinforces our ongoing investments in the region and allows us to update stakeholders on how our solutions can accelerate their transformation journeys. Salesforce will host meetings, talks and live sessions and we look forward to meeting partners, customers and new prospects there.

3. How is your product or solution helping businesses or customers today?

Agentforce is the agentic layer of the Salesforce platform. It enables digital labour through the creation and deployment of agents. With Agentforce, organisations can build and deploy autonomous agents for various functions including sales, service, and marketing. These AI agents go beyond traditional chatbots by handling more complex, multi-step tasks, and can operate 24/7.

Agentforce allows organisations to automate routine and repetitive tasks like lead qualification, data entry, and order management, freeing up human employees to focus on more strategic and high-value work. That requires orchestration of different agents from different departments and with employees, reaching the level of Agentic Enterprise that constitutes Salesforce vision.

In terms of customer experience, agents provide instant, round-the-clock support, leading to faster response times and higher customer satisfaction.

Agents can also access and analyse vast amounts of data from across the Salesforce ecosystem to provide real-time insights and help with tasks such as generating personalised sales proposals or marketing copy.

4. How do you see technology evolving in your sector over the next few years?

Agentic AI will continue to develop at a rapid pace. Organisations will use AI to operate more efficiently, with humans and AI agents working in tandem to complete tasks more efficiently and effectively. By taking on more repetitive tasks, agents will free up humans to focus on roles that require skills such as empathy, critical thinking, and creativity.

In healthcare, for example, agentic AI will enable hospitals and clinics to diagnose and treat patients more quickly, while healthcare professionals will oversee AI assistants that take on the task of checking scans for anomalies more quickly and accurately.

In the financial services sector, agentic AI will transform how banks and investment firms manage risk and detect fraud. AI agents will continuously monitor vast streams of transaction data, identifying suspicious patterns and anomalies in real-time. This frees up human analysts to focus on more complex cases and strategic risk management.

Similarly, in logistics, AI agents will optimize supply chain operations. They will analyse real-time data from inventory, weather, and traffic to predict delays and reroute shipments automatically, ensuring faster and more efficient delivery. This allows human logistics managers to handle unforeseen disruptions and improve customer relationships.

AI will play a major role in shaping every industry. At Salesforce we believe that agents’ greatest promise is not to replace humans, but to scale what makes us human. For example, machines cannot replace doctors and teachers, because patients and students also require compassion, empathy, trust, and human connection.

Agents can do incredible things — but not everything. That’s why businesses need guardrails to ensure that agents hand off work to humans that they can’t accomplish on their own.

Humans must always be able to observe and understand the actions that agents take, and to adjust them as necessary. That’s why Salesforce offers products like Agentforce Command Center, which gives humans the ability to understand agent performance, drive optimal outcomes, and ensure accountability.  

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SentinelOne

Meriam ElOuazzani, Senior Regional Director, Middle East, Turkey, and Africa, SentinelOne

1.       What will your company be showcasing at GITEX this year?

At GITEX GLOBAL 2025, SentinelOne will present under its theme ‘Securing the Future with AI-Powered Cyber Defense.’ Our focus is on demonstrating how enterprises can achieve resilience, compliance, and efficiency at scale through the Singularity Platform, our AI-native cybersecurity solution. We will showcase Purple AI, a leading agentic AI analyst, which empowers analysts to detect threats earlier, accelerate investigations, and simplify remediation with natural language-driven intelligence. AI-SIEM will be another major highlight, showing how organizations can leverage AI-powered analytics and Hyperautomation to build an autonomous SOC, reduce operational costs, and strengthen compliance.

We will also feature runtime AI security, giving enterprises real-time visibility, governance, and control over AI usage to prevent data leakage, misuse, and emerging risks. Combined with advanced cloud and identity protection, these innovations demonstrate how SentinelOne is helping governments, enterprises, and critical sectors across the Middle East embrace digital transformation securely and confidently. 

2.       Why is participating at GITEX important for your company?

GITEX is the largest and most influential technology event in the Middle East, bringing together customers, governments, partners, and global innovators. The event is a platform for engagement, collaboration, and listening. GITEX gives us an opportunity to put forward how our AI-native cybersecurity solutions are helping organizations secure the future with AI-native cyber defense, while directly addressing regional priorities such as data sovereignty, compliance, and digital resilience. It also provides the opportunity to strengthen our ecosystem through collaboration with global leaders and regional specialists. Most importantly, GITEX is a forum for dialogue where we can share our innovation roadmap, learn from the evolving needs of enterprises, and shape strategies that empower the Middle East to lead in secure digital transformation on the global stage.

3. How is your product or solution helping businesses or customers today?

   
   

SentinelOne helps businesses and governments simplify security, reduce risk, and accelerate transformation by delivering an AI-native platform that unifies protection across endpoints, cloud, identity, and data. Customers today face complex challenges like expanding attack surfaces, AI-driven threats, and stricter compliance demands. Our Singularity Platform addresses these by providing real-time visibility, automated detection, and autonomous response at machine speed.

Purple AI empowers analysts to investigate and remediate threats faster with natural language-driven intelligence, while AI-SIEM and Hyperautomation streamline SOC operations, lowering costs and reducing response times from days to minutes. Runtime AI security ensures safe AI adoption by preventing data leakage, misuse, and shadow AI risks. By consolidating fragmented tools into one intelligent platform, organizations across the Middle East and globally are reducing complexity, strengthening compliance, and building the resilience they need to operate confidently in an AI-powered future. 

4. How do you see technology evolving in your sector over the next few years? 

Over the next few years, cybersecurity will be reshaped by three defining shifts. Firstly, the rise of AI as a tool for attackers and as a foundation for defense. We expect AI-driven threats such as polymorphic malware and prompt injection to grow, making runtime AI security and AI-SPM critical for safe adoption. Also, the convergence of security domains like endpoint, cloud, identity, and data will continue, with organizations moving toward unified platforms that reduce complexity and enhance resilience.

Furthermore, autonomy will become the standard, with AI-SIEM and Hyperautomation enabling SOCs to evolve into autonomous SOCs that detect, investigate, and respond at machine speed. For governments and enterprises in the Middle East, where digital transformation and regulatory frameworks are advancing rapidly, this evolution will mean aligning innovation with compliance and resilience, ensuring secure growth in an AI-powered economy. 

5. What role do you think AI will play in shaping the future of your industry? 

AI will define the future of cybersecurity. Attackers are already leveraging AI to create polymorphic malware, automate phishing, and exploit vulnerabilities at scale, forcing defenders to match speed with speed. The industry is shifting from using AI as an assistant to embedding it as the core driver of autonomous defense. At SentinelOne, we see AI playing two critical roles. One is employing AI for security with agentic AI like Purple AI and AI-SIEM, enabling faster detection, triage, and response, empowering analysts to work smarter and at scale. The other is security for AI, with runtime AI security and AI-SPM ensuring safe adoption of generative and agentic AI by providing visibility, governance, and real-time enforcement. This dual role makes AI both the shield and the safeguard, redefining how enterprises, governments, and critical sectors build resilience in the digital age.

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Title: Sophos

Spokesperson: Gopan Sivasankaran, Sales Director, Sophos

1.       What will your company be showcasing at GITEX this year?

Sophos will showcase its latest innovations, including Managed Detection and Response (MDR), Active Threat Response, and the new Sophos Endpoint—now seamlessly integrated into all Taegis™ XDR and MDR subscriptions—demonstrating how AI is transforming modern cyber defense. We will also spotlight our regional investments, from the upcoming local data center to strategic partnerships and services, reinforcing our commitment to the Middle East.

2.       Why is participating at GITEX important for your company?

Through GITEX, Sophos aims to deepen its regional presence, engage with partners, customers, and policymakers, and showcase its latest innovations, including AI-powered security and Sophos MDR. GITEX is particularly valuable because it convenes the region’s decision-makers and technology leaders, fostering collaboration and knowledge-sharing. For Sophos, it is not only an opportunity to demonstrate real-world solutions but also to highlight our investment in the region—through local data centers, partnerships, and services—underscoring our role as a trusted cybersecurity partner.

3.       How is your product or solution helping businesses or customers today?

Organizations across the Middle East are facing increasingly sophisticated cyberattacks, including both human-led tactics such as ransomware and business email compromise, as well as emerging AI-driven threats like automated phishing, deepfake fraud, and AI-augmented malware that evolve rapidly to bypass traditional defenses.

Sophos with a comprehensive, 24/7 threat neutralization strategy, leveraging AI-powered technologies combined with expert-led Managed Detection and Response (MDR) to detect and stop both human and AI-enabled attacks across the full cybersecurity lifecycle:

·       Identify: Through Sophos Advisory Services, ITDR, and IASM, organizations proactively uncover vulnerabilities and reduce risk.

·       Prevent: Advanced protection across email security, endpoint defense, and network firewalls blocks threats before they reach critical assets.

·       Detect: AI-native technologies such as Endpoint Detection and Response (EDR), Extended Detection and Response (XDR), and Managed Detection and Response (MDR) enable rapid identification of threats.

·       Respond: With integrated incident response, recovery services including Rubrik partnerships, and expert remediation, customers contain and recover swiftly from attacks.
This lifecycle approach, combined with AI-driven technology and expert threat hunters, enables organizations to strengthen defenses and respond effectively—even with limited internal resources.

4.       How do you see technology evolving in your sector over the next few years?

Cybersecurity is entering a transformative phase driven by AI, identity, and regulation. We’re seeing the rise of AI-native threats, where generative AI is used for targeted phishing, deepfakes, and automated exploits matched by the adoption of AI-powered defense tools for faster detection and response.

As IT, OT, and IoT systems continue to converge, organizations are shifting from a prevention mindset to building resilience across the entire cyber-physical ecosystem. At the same time, identity has become the new perimeter, accelerating moves toward passwordless authentication and continuous verification.

Looking ahead, enterprises are also preparing for quantum-era security and stronger AI governance as regulatory expectations rise. The sector is clearly moving toward a future defined by resilience, readiness, and responsible innovation.

5.       What role do you think AI will play in shaping the future of your industry?

AI plays a critical role in helping businesses accelerate growth and stay ahead of the curve by enabling smarter decision-making, improving operational efficiency, and unlocking new opportunities for innovation. Through automation, AI reduces time spent on repetitive tasks, allowing teams to focus on strategic priorities. In areas like customer service, supply chain management, and cybersecurity, AI enhances responsiveness, accuracy, and scalability. It also provides valuable insights from data that help organizations anticipate trends, personalize experiences, and respond proactively to market changes. By integrating AI into their core strategies, businesses can not only improve performance but also gain a competitive edge in an increasingly dynamic and digital economy.

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Tenable

Maher Jadallah, Vice President, Middle East & North Africa, Tenable

1. What will your company be showcasing at GITEX this year?

Tenable will be showcasing the market leading AI-powered Tenable One Exposure Management Platform. The core theme for its presence is "Your Exposure Ends Here." It is demonstrating how organizations can move past the fragmentation of siloed security tools to gain a unified view of the entire attack surface—spanning IT, Cloud, OT, and Identities. At the booth, Tenable experts will offer one-to-one demonstrations and free maturity assessments to help visitors plot a clear path to closing priority security gaps and accelerating safe digital transformation.

2. Why is participating at GITEX important for your company?

Participating in GITEX is strategically important for Tenable as it is the critical platform for engaging with leaders driving the region's massive digital agendas, including D33 and Saudi Vision 2030. The event allows Tenable to showcase its latest innovations, strengthen crucial partner and customer relationships, and align its solutions directly with national security and economic diversification priorities. It is where Tenable demonstrates its commitment to supporting the region in building resilient and secure "smart city" initiatives.

3. How is your product or solution helping businesses or customers today?

Tenable One is helping customers today by providing the necessary decisive action to eliminate business risk. Its unified approach replaces the chaos of scattered security products, giving CISOs and their teams the confidence to stop chasing every vulnerability. By using AI to prioritize the 1-2% of exposures most likely to be exploited, the platform enables customers to proactively break attack paths. This is fundamental to avoiding the operational downtime and multi-million-dollar losses seen in recent high-profile attacks.

4. How do you see technology evolving in your sector over the next few years?

The sector will evolve from reactive detection to predictive prevention. Technology will move completely away from siloed point products. Over the next few years, the focus will shift entirely to AI-powered Exposure Management, where unified platforms automatically simulate attacker behavior and prioritize risk across the converged IT/OT/Cloud environment. Security teams will no longer manage individual vulnerabilities; they will manage and measure the reduction of overall business exposure.

5. What role do you think AI will play in shaping the future of your industry?

AI is already shaping the industry as the ultimate efficiency force multiplier for both attackers and defenders. On the defense side, AI is essential for augmenting human capabilities, enabling security analysts to process massive data sets, reduce noise, and minimize false positives. Crucially, the future of the industry is tied to responsible AI adoption, where technology provides faster, more accurate risk analysis but always maintains meaningful human oversight and clear accountability.

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Western Digital

Owais Mohammed, Regional Lead & Sales Director IMEA at Western Digital

What will your company be showcasing at GITEX this year?

At GITEX 2025, Western Digital will showcase storage solutions built for the AI era. With today’s unprecedented data growth driven by sophisticated systems and workloads, businesses need high-capacity, scalable, and cost-efficient storage to unlock AI’s true potential. Simply put, AI without HDDs is like a car without a fuel tank, it cannot move forward.

Western Digital will showcase its highest-capacity HDDs, including its 32TB Ultrastar® and 26TB WD Red® Pro products. In addition, Western Digital will demonstrate its platform solutions that enable scalable, disaggregated AI infrastructures. Only recently, the company’s OpenFlex™ Data24 4000 platform has been validated by MLPerf® Storage V2 results, proving the solution’s ability to support real-world AI workflows. Together, these innovations form the backbone of next-generation AI, cloud, and data-driven workloads.

1.       Why is participating at GITEX important for your company?

GITEX is the world’s largest tech and AI show, attracting customers, partners, and consumers from across the globe. For Western Digital, it is an excellent opportunity to demonstrate its latest solutions as part of the wider technology ecosystem while raising awareness of the fundamental role HDDs play in powering the AI era.

Equally important, the event provides a platform to strengthen relationships with customers, vendors, distributors, resellers, and system integrators. By engaging in meaningful discussions and aligning on shared priorities, Western Digital ensures that these partnerships translate into long-term, joint success.

2.       How is your product or solution helping businesses or customers today?

Data has become the new oil. It drives innovation, powers AI, and fuels economic growth. But storing and managing vast volumes of data requires efficiency, durability, and cost-effectiveness. HDDs deliver all three at scale.

Consider the UAE’s National Library and Archives (NLA). It houses millions of books, documents, and videos - most of which are not accessed daily but remain essential to preserve. Similarly, Western Digital’s HDDs provide the foundation for vast unstructured datasets that underpin AI and digital transformation. Without HDDs, hyperscalers couldn’t deliver affordable storage tiers, AI data lakes would shrink into shallow puddles, and enterprises would be forced into data poverty.

3.       How do you see technology evolving in your sector over the next few years?

HDD technology continues to evolve at a remarkable pace. In 2024, Western Digital engineers achieved a breakthrough by adding an 11th platter to the same 3.5-inch HDD form factor, a feat that required innovation across platter materials, actuator design, and the PCBA (printed circuit board assembly).

Looking ahead, Western Digital is qualifying its first HAMR (Heat Assisted Magnetic Recording) drives with hyperscalers. This technology will further increase areal density and extend HDD capacity. Beyond HAMR, the company has disclosed ambitious goals to achieve 100TB+ per drive by 2030 and is exploring new innovations such as heat-dot magnetic recording (HDMR). With capacities climbing upwards per drive, HDDs will continue to anchor next-gen storage architectures, giving organizations the breathing room to retain and analyse data that would otherwise be discarded.

4.       What role do you think AI will play in shaping the future of your industry?

AI is already reshaping the IT industry, driving unprecedented volumes of data ingestion, storage, analysis, and creation. To keep pace, businesses must rethink storage and IT infrastructure.

Efficiency, in both cost and power will be critical. Organizations are increasingly exploring disaggregated storage, where compute and storage can be scaled independently. Western Digital’s OpenFlex platform directly addresses this need, enabling customers to maximize GPU utilization while minimizing footprint, complexity, and acquisition cost.

As AI moves from pilots to full-scale deployment in the Middle East, storage will remain the cornerstone of success. Western Digital’s high-capacity HDDs and platform solutions provide the foundation for sustainable, AI-driven growth across industries.