Rekaz is redefining how service businesses operate by giving them the tools to finally move online. Launched in 2024, the platform offers booking and subscription systems specifically designed for service-based companies, replacing manual scheduling with a seamless, digitised workflow. For an industry that still relies heavily on phone calls, emails, handwritten notebooks, and spreadsheets, Rekaz provides an accessible pathway to online operations without technical barriers.

The model has already proven its demand. Since launch, Rekaz has processed more than 500,000 bookings and over 700,000 subscriptions across various service categories. The rapid adoption reflects a long-overlooked reality: service businesses are inherently resilient, relationship-driven, and often more sustainable than traditional retail. Their strong community ties and deeply embedded customer relationships make them well-positioned to thrive when given the right digital infrastructure.

Rekaz’s mission is to build the first software fully dedicated to taking service businesses online from end to end. Rather than starting with online storefronts, the company focuses on digitising operations at the source. That means replacing Excel sheets, scattered notes, and manual processes with structured, scalable workflows. Once those internal systems are streamlined, transitioning online becomes effortless — a reverse approach that addresses the root problem behind why service businesses worldwide have struggled to digitise.

The company’s recent US$5 million investment will be channelled entirely into product development. Because software does not require physical expansion, Rekaz sees growth as a borderless opportunity. Any service provider, in any market, can adopt the platform without facing local restrictions or operational friction. This positions Rekaz to scale globally while maintaining a sharp focus on creating a beautifully designed, highly functional product.

One of the biggest challenges the team aims to solve is the persistent requirement for customers to call or email to book appointments. Despite two decades of digital progress, most service businesses have not fully transitioned online. Rekaz is determined to crack this problem by building a system that finally eliminates these outdated processes.

By streamlining operations first and enabling online engagement second, the company is setting a new standard for how service businesses evolve. Rekaz is positioning itself as the platform that will close the digitisation gap — empowering millions of service providers to build sustainable, profitable, and scalable businesses.